BOLD Matters- BiPro USA Launches Pink Strawberries and Crème to Support Breast Cancer Research

Appleton, Wis., September 16, 2020 – BiPro® is proud to introduce Strawberries and Crème into its BiPro BOLD™ product line this Fall. A portion of proceeds of this limited edition flavor will be donated locally to the Gundersen Medical Foundation's Steppin' Out in Pink in support of Breast Cancer Research. BiPro BOLD Strawberries and Crème kicks off the protein brands BOLD Matters  campaign. 

"BOLD Matters is something we take to heart at BiPro. Not only do we strive to make the cleanest and best-tasting whey protein products, but support initiatives that  truly matter," states Carla Fabian, Senior Sales Director, Retail and Ingredients. "Our BiPro BOLD limited-time offer was developed to support breast cancer research, knowing our employees, friends, family, and customers, understand the effects of this disease. One in eight women will develop breast cancer over the course of her lifetime, and breast cancer continues to have the highest death rates among all types of cancer for women."

2020 marks the 15th year of Steppin' Out in Pink, and although the walk will look different this year moving to a virtual format, the impact remains integral to funding breast cancer research. Tia Sneath, Development Specialist for Gundersen Medical Foundation said, "We are so happy to be safely celebrating our 15th anniversary virtually! What makes this event so incredible is the support we receive from our local community and businesses like BiPro. The continued support will help us further local breast cancer research initiatives at Gundersen Medical Foundation. The foundation offers assistance to breast cancer patients in need, subsidized mammograms to the uninsured and underinsured in our region and lends support to the services of the Center for Cancer & Blood Disorders and Norma J. Vinger Center for Breast Care. Get outside, be active, walk your miles in support of breast cancer research."

BiPro BOLD Strawberries and Crème is available for purchase on www.biprousa.com beginning September 16th, 2020, while supplies last. Fabian adds, "Pink is power. We're proud to make a difference with our limited-time Pink Strawberries and Crème and donate to find treatments or a cure. We hope this is the first of many BOLD Matters initiatives for BiPro."

BiPro is a consumer brand of Agropur, inc.  

About BiPro®

The goal at BiPro® is to offer clean, healthy fuel for high-performing bodies and active, busy lives.  Our customers and ambassadors range from professional athletes and health enthusiasts to weekend warriors and busy families on the go; including our own employees and their families.  As a brand of Agropur, our products are derived from local farmers, facilities, and operations so we can offer our customers unmatched transparency, quality, and consistency. More info at biprousa.com and connect with us on Facebook, Twitter, Instagram, and LinkedIn.

About Agropur inc.  

Agropur inc. is a wholly-owned subsidiary of Agropur Cooperative, which is a North American dairy industry leader founded in 1938.  With sales of $5.5 billion in 2019, Agropur is a source of pride to its 3,024 members and 8,800 employees who pursue its vision every day: “Better dairy.  Better world.”  Agropur processes more than 13 billion pounds of milk per year at its 38 plants across North America.  www.agropur.com

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