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BiPro® Protein Water Transforms Packaging & Formulation to Distinguish the Power of Its Ingredients

Appleton, Wis., February 25, 2020--BiPro®, a consumer brand of Agropur, announces an exciting refresh to their BiPro Protein Waters. The newly formulated product is in response to significant gains in retailer distribution of the widely popular ready-to-drink beverages.

"We are committed to offering a delicious, all-natural product that anyone can have confidence in, any time of day," said Mike Homewood, Vice President of Agropur's Custom Solutions. "The entire BiPro product line gives retailers a one-stop shopping solution for fueling consumer nutritional needs and sports performance. We are excited to share our latest breakthrough in the protein water category using state-of-the-art technology to deliver exceptional flavor and incredible clarity."

BiPro Protein Water's new formulation provides a solution to consumer needs and raises the bar for innovators in the protein water category. BiPro's mission to provide lean, clean, protein without fillers and artificial ingredients comes from the superiority of its whey protein isolate, which provides 20 grams of protein in each bottle. With only 90 calories and zero grams of fat, sugar, or carbohydrates, BiPro Protein Water is the most superior protein water product on the market today.

Growth in the bottled water category, which is expected to increase 5% in sales during 2020[1], is attributed mainly to a multi-generational interest in brands adding functional ingredients to still and sparkling water[2]. In addition, to get more out of their water, consumers rank high-protein and hydration among the essential health benefits to motivate a purchase[3].

BiPro Protein Water and BiPro ELITE™ protein powders, which launched in 2019, are NSF Certified for Sport®, ensuring full transparency for athletes, coaches, and consumers guaranteeing products do not contain banned substances. BiPro Protein Water is available in berry, lemon, and orange plus energy, which is naturally caffeinated with guarana extract. BiPro products are available at biprousa.com, amazon.com, target.com, and Walmart.com.

About BiPro®
The goal at BiPro® is to offer clean, healthy fuel for high-performing bodies and active, busy lives. Our customers and ambassadors range from professional athletes and health enthusiasts to weekend warriors and busy families on the go; including our own employees and their families. As a brand of Agropur, our products are derived from local farmers, facilities, and operations so we can offer our customers unmatched transparency, quality, and consistency. More info at biprousa.com and connect with us on Facebook, Twitter, Instagram, and LinkedIn.

About Agropur

Agropur inc. is a wholly-owned subsidiary of Agropur Cooperative, which is a North American dairy industry leader founded in 1938. With sales of $5.5 billion $USD in 2019, Agropur is a source of pride to its 3,024 members and 8,800 employees who pursue its vision every day:

“Better dairy. Better world.” 

 

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[1] Mintel. (February 7, 2020). Beverage Marketing Corporation, Information Resources, Inc., Economist

Intelligence Unit, Mintel

[2] Mintel. (2019). Still and Sparkling Water--U.S.-- February 2009. Retrieved February 7, 2020, from Mintel

[3] Lightspeed/Mintel. (2018). Sports Nutrition –U.S. – December 2018. Retrieved February 7, 2020, from

Mintel GNPD database.