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Meet Aaron Martin, CFS, CISSN

The Nutrition Innovation Lab at Agropur is a creative space; occupied by a team of passionate visionaries. It is a space for brainstorming, formulating, sampling, and, ultimately, creating.  This is where BiPro BOLD, BiPro ELITE, and BiPro RENEW were born. Aaron Martin is the Director of Innovation, Certified Food Scientist (CSF) and Sports Nutritionist (CISSN), a health and fitness enthusiast, and a driving force behind creating some of the best in class nutrition solutions available. 

Aaron joined Agropur ten years ago as a Food Technologist, working primarily with powdered beverages. By nature, Aaron is curious, which might best explain his fitness beliefs; embrace the challenge, you will get out what you put in, and have an emotionally powerful reason for your actions.  

Finding Inspiration 

Like many kids, Aaron was involved in sports growing up.  “I was lucky enough to have parents who were always involved and cared for what I did.  My dad was even my head coach in both baseball and football.”  

This coach/athlete, father/son dynamic is where Aaron learned about the spirit of competition, work ethic, and what it means to be a great leader. “My dad taught me that competition is not necessarily with others but can be within yourself.  From my dad, I learned to believe in myself, hold myself accountable, always do my best, and never give up. He also taught me to keep a smile on my face and not to take myself too seriously!” Aaron continues, “I most admire my dad for leading quietly and by strong example. I am grateful to have that.”

Family can be a great source of inspiration, but not Aaron’s only source. “Oh, the Rocky movies! I don’t know what it is, but to this day, Rocky 3 and 4 are still some of the most inspiring movies of all time. In fact, Rocky 4 helped instill some of the fitness habits I still use today.”

In his 20’s, Aaron’s training centered around natural bodybuilding, athleticism, and muscular symmetry. “I’ve enjoyed the discipline process of diet and exercise and how it impacts the body. But, for me, it’s more than that. I find possibilities and experiences more enjoyable and achievable when I am practicing good health and fitness habits.”

Setting Intentions 

Today, Aaron is married with a young daughter, and his family comes first. His training regime is a little more flexible than it’s been in the past but remains a priority. “As my responsibilities in life increase, it does become difficult to balance nutrition and exercise. I try to meal plan with foods that will help me have efficient workouts. BiPro BOLD Creamy Vanilla helps me with this. It is such an easy option for an afternoon protein shake and to add to Greek yogurt with almond or peanut butter and top with blueberries at the end of a busy day.”

Achieving work/life balance can be a challenge, especially when it comes to keeping fitness goals on track. For this, Aaron recommends a fitness journal, a practice he’s been following for many years. A fitness journal can help identify the things that work, the things that don’t, and to set goals and intentions. “By becoming more in tune with how I feel and my performance, a fitness journal helps me associate certain habits and results. I also find something powerful in keeping myself accountable by documenting what I eat. It does take some practice to get into this habit, but I find it is well worth it.”

Another essential part of a fitness journal is tracking workout goals. This is where Aaron finds his emotionally compelling “why.” For Aaron, simple nutrition paired with 4-5 days of low and high-intensity cardio and weight training works best for him to feel his best. Journaling helps with the mental side of training, making it easier to review goals, get excited about goals, and think about how those goals make him feel, connecting physical, mental, and emotional into one intention of positive well-being. 

Paying it Forward

Aaron’s dedication and discipline are admirable. Through his passion for health and nutrition, he’s taken a path that allows him to help others be the best version of themselves. “I hope I’ve been able to use my background in food science, sports nutrition, and real-world personal experience to provide simple, clear paths for anyone to live a healthy lifestyle through nutrition and fitness.  Academic learning is essential, as is real-world practical experience. Pairing the two will ultimately optimize product development in health and performance.”

On the opportunity to create BiPro’s new product lines, Aaron says, “With so much information available to us, it can be flat out difficult to know what to do or who to follow. Make it simple, focus on what works, and leave the rest behind. It’s a big motivator behind why our BiPro® Whey Protein keeps such a clean ingredient deck. We prioritize utilizing pure, quality ingredients that are built for high impact nutrition and let them do their work. A solid nutrition product doesn’t have to be complicated to get the job done. For example, our Unflavored BiPro ELITE™ Whey Protein Isolate has only two ingredients.”

The nutrition field can change rapidly, with new ingredient options and learning opportunities. Aaron is resilient, taking challenges head-on, but still recognizing the value of living a balanced life. “I still allow myself flexibility and moderation,” he says with a smile. “Pizza, ice cream, and cake are still some of my favorites!”


Weekly Workouts

I perform body part split routines. The first half of the week is heavier weights, the latter half is lighter weights.  My current routine is as follows:  

  • Monday- Push (chest, triceps, squats), high intensity cardio

  • Tuesday- Pull (back, biceps, calves), steady state cardio

  • Wednesday- Shoulders, traps, high intensity cardio

  • Thursday- Push (chest, triceps, squats), steady state cardio

  • Friday- Pull (back, biceps)

  • Saturday and Sunday- off (family time and active recovery- hiking/ biking, etc.) 

Notes: If I’m tired or feel overworked, I will skip that day and pick up where I left off the following day. Abs are worked 3 times a week.

Weekly Nutrition

  • Meal 1 -  ½ cup oats with ½ cup mixed berries.  
    • 1 scoop BiPro ELITE (mixed into oatmeal)
    • 1 whole egg, 2 whites
  • Meal 2 - 1 scoop BiPro ELITE, 1 banana
  • Meal 3 - 1 cup jasmine rice, 5 oz. chicken breast, green veggie, olive oil or avocado
  • Meal 4 - protein shake- 1 scoop BiPro BOLD Creamy Vanilla protein isolate mixed in unsweetened almond milk, 1 apple
  • Meal 5 - 8 oz. sweet potato, 5 oz. salmon, green salad
  • Meal 6 - ½-1 scoop BiPro BOLD Creamy Vanilla protein mixed in 1 cup Greek yogurt, 1 tbsp. almond or peanut butter, topped with blueberries.

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